With traditional media such as TV and radio commercials or print ads becoming less effective, outdoor advertising has gained prominence in the recent years. It is more so due to the fact that even an average consumer ends up spending more time outdoors. However, it is very difficult to grab the attention of viewers, especially when they see hundreds of outdoor advertisements everywhere. The recall value of these ads becomes negligible. Therefore, it is imperative that outdoor ads for Advertising in Melbourne are created in the right way and put across using the best possible medium.
When you put an advertising message with more than ten words, you are making it difficult for your viewer to get the crux of your message. Most people would be driving past at a very high speed. Also, there are many who keep themselves busy on their mobile devices. So, to launch a successful outdoor advertising campaign, you have to approach your outdoor strategy with careful planning and precision. The goal is to attract customer attention and sustain it. Below mentioned are some ideas and tips for successful outdoor Advertising in Melbourne:
Make it Creative:
If your ad is creative and intriguing, your outdoor campaign will surely be more successful. Supporting factors such as location and duration of the campaign will also make it fruitful. While creating your advertising message, you must empathise on the creativity and clarity so as to make it entertaining and engaging.
Ensure that Your Outdoor Ad makes a Strong Impact:
When you aim to stand out in the crowd, you need to have an advertising idea which is creative and inventive. Your message should be remarkably captivating. In order to achieve this, you can make a shocking statement in your advertising message. You may also include 3D viewing or human interactions. Make sure that your ad creates quite a stir so that people film it and share it on various social media. This way you’ll get bigger bang for the buck!
Spend Money on High-Traffic Sites:
There are chances that you may be on a limited budget and would like to buy many cheaper sites trying to reach as many people. But the trick here is that you should invest in high-traffic sites so that you get more out of your investment. Your key to success is in getting as many eyeballs on your outdoor ad as possible. Logically, it is better to have one site that gets a million views than have five sites that can’t reach that many people altogether.
Keep it Simple:
An outdoor ad is looked at for just a second or two. When the attention span is so less, you wouldn’t want to clog your ad message with too many things. However, your ad can contain a mix of text, image and logo. Let a few words and stunning visuals captivate the attention of the viewers. Your message should be readable from a distance and have sufficient lighting during the night.