make complex simple
Good day. simplxity is the idea of making complex simple. It’s how I, Michael Matera, design, create user experiences, and live my life. Communication, in any form, is integral to the success of an organization. For me, design needs to be clear, cohesive, and engaging. It’s simple: give them what they want, what they need, and what they deserve.
Rolling up my sleeves and doing, is love. I have worked all stages of design development, either as a freelancer or with a team. Here’s what I am good at (check my portfolio for demonstrated experience):
Creative project management for both print and web projects
// self-managed projects
// managed team of copywriters and designers
Print
// branding and identity
// infographics
// newsletters, manuals, brochures, reports, presentations, banners
// marketing campaigns
Web
// site design and development
// site graphics and banners
// wireframing, storyboarding
// usability testing
// needs assessments
// content development, copywriting, and editing