When your mom turns 65 and retires from the publishing industry, you design her a magazine that reflects on her personal and work life and showcases the love from family and friends.

Creating the perfect wedding for my partner and I started with design. A wedding is a great way for creatives to express themselves. We looked at our wedding as a branding project–from the colors to the flowers to the decorations to the setting. We are lovers of wine, so we even created our own wine labels. We had as much fun designing the wedding as we did living it.

Endress+Hauser’s sales team was embarking on an initiative to energize its worldwide sales force to increase revenue and reach #1 or #2 in its marketspace for 2012. The goal was to align its marketing pitch with the journey to the South Pole. simplxity developed a pocket-size guidebook reminiscent of an old travel book or passport containing presentation highlights and to serve as a reachback tool for members.

As the Strategic Marketing Practice Lead for Wedgewood Group, I managed the firm’s branding elements for both print and digital design initiatives. My work included design for: marketing collateral, corporate website, internal initiatives, corporate infographics.

A Department of Defense agency needed to communicate its new strategic plan to its employees to create buy in and momentum towards their mission, vision and goals. Most strategic plans get filed away in a drawer or on a bookshelf. I decided to use in your face marketing to create constant reminders of employees’ expectations. I designed large format strategic planning squares that highlighted the agency’s mission, vision, and 5 major goals and aligned with the design of the bounded plan. These installations were displayed throughout the organization’s conference rooms.

Strong brands in the fashion world create strong user experiences and repeat customers. And the same can be said at the blog level. Spicy Candy DC, a local DC fashion blog, was poised to grow their viewership and portfolio in the DC style and street scene. They wanted to take their blog to the next level and create a true brand to market their thought leadership and services. Their new identity reflects their 3 focus areas and the style of the blogging duo. It continues into their business cards, portfolio and their refreshed blog. Viewership has increased and they have won over 10K in new business since the relaunch of their brand.

Here’s a sample of identities I have developed for commercial, not-for-profit, and academic organizations. The fun and enrichment was in conceptualizing who these organizations wanted to be and creating a design that embodied their essence, mission, and impact.

When a unique fashion design team comes your way and asks for help creating a digital shop you jump at the chance. La Petite Marmoset (LPM), a DC-based clothing and accessories designer, blogger, and shop owner duo, needed to accentuate their web presence and create a one-voice solution that houses their shop, story, and blog. LPM’s new WordPress run site was developed in stages to slowly rollout its main features. The site uses clean lines and white space to focus the user on its numero uno priority—LPM’s clothing and accessory lines.

A Department of Defense agency was launching a new program that required communication integration to provide a strong, seamless message to a diverse group of employees. The agency considers their marketing efforts as strategic communications, and that’s just how we approached it, strategically. A communications package was developed including a web presence, marketing collateral, training manuals, and presentation materials. The designs created cohesive messaging that spanned the agency’s worldwide audience.