Strong brands in the fashion world create strong user experiences and repeat customers. And the same can be said at the blog level. Spicy Candy DC, a local DC fashion blog, was poised to grow their viewership and portfolio in the DC style and street scene. They wanted to take their blog to the next level and create a true brand to market their thought leadership and services. Their new identity reflects their 3 focus areas and the style of the blogging duo. It continues into their business cards, portfolio and their refreshed blog. Viewership has increased and they have won over 10K in new business since the relaunch of their brand.